OneTrust is a Leader in the 2025 IDC MarketScape for Data Privacy Compliance Software for our innovation, unified platform, AI automation, TCO, and consent
Ojas Rege
General Manager, Privacy & Data Governance
November 20, 2025
How can organizations move fast with AI without compromising responsible data practices? Integrating privacy, consent, data, and AI oversight into a unified program rather than treating them as isolated disciplines empowers organizations to gain a comprehensive understanding of risk. This integrated approach enables businesses to innovate with greater speed and confidence, providing a robust foundation for responsible growth. As AI adoption accelerates, the challenge becomes more urgent: organizations must both govern well and move fast. That’s why we’re proud that the 2025 IDC MarketScape for Data Privacy Compliance Software has named OneTrust a Leader.
OneTrust was recognized for its continuous innovation, unified platform, deep AI governance and automation, strong total cost of ownership, and proven consent management
We believe this recognition captures the essence of what the market demands:
"Driven by continuous innovation (with over 350 granted patents), OneTrust's platform now spans privacy and data protection, consent management, AI governance, third-party risk, regulatory intelligence, and automation tools."
–IDC MarketScape for Data Privacy Compliance Software 2025
Artificial Intelligence is rapidly expanding the art of the possible for technology and business, but these advancements can be challenging to manage responsibly.
According to the 2025 OneTrust AI-Ready Governance Report, which surveyed 1,250 IT leaders across North America and Europe, 71% believe the speed of AI conflicts with their organization’s ability to enforce governance, and 82% say AI risks have accelerated the need to modernize governance processes.
The swift pace of AI adoption places organizations under increasing pressure to leverage its capabilities or risk falling behind competitors. However, neglecting governance can result in significant consequences, especially when AI is applied to personal information. Irresponsible AI use can lead to irreparable harm for customers, making compromise unacceptable. Organizations must both govern well AND move fast.
Over time, organizations will recognize that effective governance is essential for speed. In other words, they will govern well SO they can move fast. Drawing an analogy to software development: discovering and fixing bugs early in the development process is less costly and disruptive than addressing issues after release.
Similarly, “AI-ready governance” shifts oversight from a reactive gatekeeping function to an enabling force, automating and unifying governance activities to drive efficiency and keep pace with technological innovation.
"Recent years have seen OneTrust invest heavily in “AI-ready governance”—embedding agentic AI, automated risk assessments, and natural language user interfaces across its platform."
–IDC MarketScape for Data Privacy Compliance Software 2025.
Organizations often debate how to measure the value of a privacy program. Is it in the fines avoided by complying with regulations? The trust earned by managing customer data responsibly? The costs saved by automating manual processes? The answer is all of the above.
Yet, the strategic value of privacy and governance programs lies in unlocking data. For example, strong consent management creates durable, first-party data that improves customer engagement and, as the IDC MarketScape notes, “OneTrust's consent management capabilities allow customers to unlock data and derive marketing value from it safely. OneTrust also allows customers to leverage GPC signals and manage consent in accordance with major privacy regulations.”
AI further amplifies the value of privacy programs. If privacy by design is neglected during AI development, particularly in selecting training data, problems become difficult to remedy. Remediation often requires rolling back models or discontinuing systems, both of which can harm business operations. Privacy cannot be retrofitted into AI systems that have mishandled personal data; thus, AI innovation is a key driver of privacy program ROI.
"OneTrust continues to innovate rapidly, expanding its strengths in privacy and consent to AI governance and automation. Thanks to OneTrust's unified platform, organizations can deliver the value of AI while responsibly managing the risks."
–Ryan O’Leary, Privacy & Data Governance Lead, IDC.
Privacy is a data discipline, and most organizations have fragmented data estates. Driving customer adoption and success requires an expert ecosystem built on extensive technology integrations and experienced delivery partners.
The IDC MarketScape highlights the link between OneTrust’s broad integration capabilities and organizational agility: “This breadth [of the OneTrust platform], combined with nearly 500 global integrations, enables organizations to respond nimbly to fast-changing regulatory and business demands.”
Recent OneTrust collaborations with Microsoft to help organizations gain visibility into fragmented data estates and to streamline privacy risk assessments with AI agents illustrate the value of such integrations.
We believe OneTrust’s recognition in Snowflake’s 2026 Modern Marketing Data Stack further demonstrates how privacy and consent are now foundational to modern data systems.
"Strategic alliances (notably with Microsoft, Adobe, and Snowflake), along with a growing track record in large-scale deployments, solidify the company's role as a high-performing compliance and trust platform."
–IDC MarketScape for Data Privacy Compliance Software 2025.
The IDC MarketScape also highlighted the strengths of OneTrust’s program for delivery partners, noting, “Customer adoption and success is a major follow-on benefit of the program.”
We believe the IDC MarketScape’s findings reinforce a trend seen across industries: privacy is evolving into a strategic enabler of both trust and responsible innovation.
AI-ready governance fosters collaboration among legal, IT, AI, data, and product teams, replacing fragmented processes and reinforcing accountability. This approach transforms compliance from a reactive obligation into a proactive driver of responsible growth, enabling organizations to innovate without taking on unacceptable risk.
Most importantly, AI-ready governance also enables a new form of business agility—the ability to rapidly adopt new technologies without compromising their long-term value.
"The company's Atlanta headquarters remains a central hub for innovation, supporting a diverse and rapidly expanding customer base as organizations worldwide navigate emerging privacy, compliance, and responsible AI mandates."
–IDC MarketScape for Data Privacy Compliance Software 2025.
The IDC MarketScape is an independent, comparative assessment of global vendors based on strategy, capabilities, and customer adoption. In 2025, IDC named OneTrust a Leader for our continuous innovation, unified platform, deep AI automation, strong total cost of ownership, and proven consent management capabilities.
IDC highlighted OneTrust’s strengths in three areas:
Innovation driven by rapid product development and more than 350 granted patents
A unified platform that connects privacy, consent, data governance, and AI oversight
AI automation that accelerates risk reviews, governance workflows, and assurance
IDC also noted our cost efficiency and best-in-class consent capabilities as contributing factors to our Leadership position.
OneTrust links consent to user identities, preferences, and governance workflows, making it easy to honor choices across channels and systems. The platform processes billions of consent events daily, helping organizations build durable first-party data that strengthens customer experience, improves activation, and maintains compliance globally.
OneTrust embeds policy checks, automated risk assessments, data lineage, and transparency controls directly into workflows so teams can evaluate, monitor, and document AI systems consistently. Continuously updated regulatory intelligence supports compliance, while unified oversight connects AI decisions to the data, consent, and governance policies that underpin responsible use.
OneTrust connects to nearly 500 enterprise systems across data, AI, security, and marketing technologies. These integrations give organizations end-to-end visibility across fragmented data estates, streamline risk assessments, and embed governance directly into the tools teams already use. Partnerships with platforms like Microsoft, Adobe, and Snowflake further strengthen this ecosystem, enabling scalable deployments and more responsive governance as technology and regulations evolve.
